Performance Marketing
That Moves People and Drives Results
We help brands grow through a powerful blend of strategic media, motion-forward creative and continuous optimization. Our work is designed to reach the right audience at the right moment and inspire them to take action.
A clear message paired with the right delivery can transform awareness into measurable outcomes. Our goal is simple: elevate your brand, drive qualified traffic, and convert attention into results.
Emerging Creative
Creative Built for Modern Performance Platforms
Our creative team works closely with media specialists to develop a full spectrum of platform-specific assets that perform in fast-moving digital environments. From motion communication to animated text to voiceover and music, every detail is crafted to command attention and drive interaction.
Media That Drives Sales
Performance Media with Measurable Gains
We activate targeted media strategies that attract high-intent audiences and convert them into customers. Through precision targeting, real-time tracking, and continuous optimization, we create campaigns that perform at every stage of the funnel.
Full Funnel Performance Marketing
Engaging Users at Every Stage
We support the full marketing funnel from awareness to conversion. Our process guides audiences through every step of their decision journey by using the right channel, message and creative at the right moment. Every asset is produced in the proper size for its placement to ensure a seamless, optimized experience across all consumer channels.
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Social media is often the first touchpoint for consumers, which makes stopping the scroll essential. Our creative is built to capture attention within seconds, deliver the message clearly and guide users toward meaningful action. We use motion, pacing and platform-specific design to keep viewers engaged all the way through.
We leverage GA4 interests, site retargeting, keyword retargeting and customer list retargeting to reach high-value audiences at moments of intent.
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Commercial audiences require a different approach, and our work on LinkedIn is built for credibility and clarity. We reach builders, contractors and professional decision makers with messaging that speaks directly to their needs and pain points. Our creative strategy uses the same motion-forward approach to maintain attention in feeds that move quickly, while the media strategy focuses on precise targeting, professional attributes and company-level reach. Each asset is developed in the correct dimensions for LinkedIn placements, ensuring strong performance for commercial and B2B campaigns.
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Google Ads: We achieve 100% optimization scores through daily manual optimizations, ensuring that the client consistently wins top ad rankings over competitors. Our smart keyword focus drives highly relevant traffic, while advanced conversion tracking measures performance in real time, allowing us to refine strategies and maximize ROI.
Geofencing: Geofencing allows us to reach users during key moments of live engagement by targeting down to specific physical locations. This approach is effective for events, point-of-purchase environments and residential or commercial areas where intent is highest. By capturing audiences at the right place and the right time, we strengthen relevance and increase the likelihood of conversion.
B2B AND B2C Industry Experience
Proven Expertise Across Categories
Our performance marketing capabilities are built on years of experience working with brands across a wide range of industries.
Each category brings unique customer behaviors, sales cycles, and competitive pressures. By understanding these nuances, we develop targeted creative and media strategies that reach the right audiences, address their needs, and guide them toward action.
Get In Touch
The Visual Brand is based in downtown Westport, Connecticut.