Excelis

Jan 15

Excelis Automation

We partnered with Excelis Automation to create a new umbrella brand uniting a portfolio of companies that design and manufacture packaging line machinery across multiple stages of the packaging process.

Our work included developing a new logo and brand identities for all Excelis portfolio companies, creating an overview video, updating websites with enhanced UX, UI, and SEO, and producing trifold sales brochures distributed to current and prospective clients, including Coca-Cola, Bayer Pharmaceuticals, and Anheuser-Busch. This cohesive, professional platform supports sales and positions the portfolio for long-term growth.

Brand Foundation

Logo and Brand Identities

Overview Video

Sales Brochure

The Visual Brand

The Visual Brand (TVB) is a Metro New York based brand innovation studio, the second generation of a successful NYC based studio founded by branding veteran Randy Herbertson. TVB works with leading and emerging local, national and international brands and companies in well-established practice areas including insight development and brand and messaging foundation, and full service design from packaging, motion design, industrial and environmental design to print, video/tv and digital. Grown in the digital era, TVB leverages and builds on leading edge technology across its practice areas. TVB has a multinational presence and native bi-lingual capabilities with a close partnership in Latin America.

https://thevisualbrand.com