Eclipse Outdoor

Written By The Visual Brand

Eclipse Outdoor

We partnered with Eclipse Outdoor in early 2025 to drive brand awareness and lead generation across Eclipse Shading, Rainier Shading, and Shading Direct.

Through paid search and social campaigns, organic social strategy, bi-weekly e-newsletters, and retargeting, we’ve driven meaningful dealer engagement while dramatically expanding reach across platforms. Our work also included consolidating all brand websites under a unified hosting structure, developing a Rainier dealer microsite, and producing animated videos, product overview videos, and renderings that clearly illustrate the benefits and performance of screens and awnings. We also launched a new direct-to-consumer platform, Shading Direct, to support long-term growth and sales performance.

 

Social Media

Performance Marketing

Videos

3d Renders and Animations

Newsletters

Website Development

The Visual Brand

The Visual Brand (TVB) is a Metro New York based brand innovation studio, the second generation of a successful NYC based studio founded by branding veteran Randy Herbertson. TVB works with leading and emerging local, national and international brands and companies in well-established practice areas including insight development and brand and messaging foundation, and full service design from packaging, motion design, industrial and environmental design to print, video/tv and digital. Grown in the digital era, TVB leverages and builds on leading edge technology across its practice areas. TVB has a multinational presence and native bi-lingual capabilities with a close partnership in Latin America.

https://thevisualbrand.com
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