CLIENT:

TOWN OF WESTPORT COnnecticut

As a Westport-based agency, we have created a close partnership with the Town of Westport that has included rebranding the Town's identity with a new logo, typographic style, and visual language along with building two distinct websites, one that caters to visitors and tourists, and another for economic vitality and development.

The Discover Westport website was launched as a town tourism site and business and events directory with helpful wayfinding pages for parking and travel, it features multimedia content from Westporters, events calendars, and other helpful or interesting information about the Town. 

Choose Westport is its sister website, developed to highlight the economic benefits of opening or relocating a business to Westport and features testimonials from local business owners and aspects of the cultural richness of the Town, its residents, and the lifestyle.

PROJECT:

Logo featuring a stylized "W" in white on a blue square with the text "Westport" in orange beneath.
Logo reading 'Discover Westport Connecticut' with a stylized 'W' in a blue square.

BRAND FOUNDATIONS & STYLE GUIDE

Westport CT brand presentation slides featuring town overview, diversity, consumer segments, motivational drivers, downtown culture, and profiles.
A style guide for the Town of Westport, featuring typography and color guidelines. Includes detailed pages on typefaces for logos and general use, meanings of colors like blue and orange, and a color palette with specific usage instructions.

DISCOVER WESTPORT

Discover Westport is a dedicated website that serves as a complete resource for visitors, prospective residents, and current residents of the town. The site features a robust categorization across the sections ranging from entertainment to places to worship. Anything you expect to find about westport, including its history, resources, events, can be found at Discover Westport. Additionally, TVB supplied original copy and photography for the site.

Computer screen displaying the "Discover Westport" website with an image of cherry blossoms and buildings by the water.
Smartphone displaying a webpage for "Discover Westport" with images and information about local businesses including Bassett Home Furnishings and Bella Bridesmaids.
Three screenshots of the Discover Westport website showing maps, images of local shops, and properties.

CHOOSE WESTPORT

Choose Westport is an initiative to capitalize on the ideal location of the town in proximity to New York and Boston, and drive new business growth in the town. TVB began with a brand foundation, which informed the tone and manner of the Choose Westport website, accompanying copy, and video testimonials that highlighted what a great place Westport is to live, and work.

Computer screen displaying a website featuring an aerial view of a coastal area with waterways and greenery. The text promotes living or business opportunities in a seaside location, with a call to action to view listings.
Two smartphones displaying a website about Westport community, featuring text on diversity and photos labeled with names such as Charlie & Trisha, Meredith Donaher, and Deb Placey.
Promotional image for business opportunities in Westport, featuring a storefront with business sectors like retail, small business, service, and finance. Includes statistics on education, credit rating, town assets, taxes, transportation, and income growth. Highlights high home values, median household income, and investment figures. Also shows graphs illustrating ownership statistics in Westport, Fairfield County, and Connecticut.

VIDEOGRAPHY