The Visual Brand | U.S. Army Brand
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Advertising, Design, Environmental, Industrial Design, Multimedia, Packaging, Photography, Promotion, Social Media, Strategy
About This Project

U.S. Army Brand

Army Brand is an official licensee for the U.S. Army for lifestyle apparel that included multiple brands and channels of distribution, from mass to prestige. We were engaged to help the company develop its overall brand positioning and portfolio hierarchy and strategy. We also designed a broad range of their creative work, including identities, apparel tags and trim, retail environments, in-store signage, photography, and all creative communication.