BRAND INNOVATION
Innovation is not only a core competency at TVB, it is the way we approach everything we do – combining rigorous branding foundation and expert design with an entrepreneurial point of view. It is why we never settle for “it’s just like theirs, only better.
TVB starts all innovation work by developing insights on the territory a new product or service will live in. This is always accomplished through desk research, and sometimes proprietary study. In the development process, we will often conduct or participate in additional innovation builds and ideation with end users. In the early stages of development, if not supplied, we often develop at least a top line strategic foundation, defining the positioning, personality and tone and manner of the concept.
Competitive Space and Foundation
INSIGHTS & STRATEGY
TVB’s innovation copywriters know how to create tight, descriptive and aspirational copy to define a new idea, in language geared to the end user. This most often is used as a part of evaluative study, but also finds its way to final packaging and communication briefs.
Describing an Idea
concept writing
TVB has deep expertise in packaging, industrial and environmental and digital design, and will visualize concepts in flat or static, 3D or animated formats. Our work is tight enough to translate to final executions once an idea is green lighted.
Bringing an Idea to Life